Forever21 Panel Augmented Reality in Times Square
Some of you may remember, when we use on a billboard in the Netherlands, the Augmented Reality, like the fans were looking forward reports appear in the scene.
There is another billboard that uses Augmented Reality, and it is located in the famous New York Times. This Augmented Reality is a little further, because it can interact with the masses.
Obviously Forever has 21 wanted to make a lasting impression on the viewer by the giant model to take pictures of the crowd, and then it must develop into an image in real time. It can also choose the people in the crowd away, she put on his hat, put it in her purse, or it could simply blow away. I have a video after the jump.
You will notice all of the tourists for posters, pictures with their camera phone to take. I think the idea. After all, you can see here in this video as a Times Square video screens, billboards is flooded, and other assorted neon. This Forever 21 video display panel / stand on. I must admit I have never heard of Forever 21 now, but the panel has certainly made an impression.
That gives advertisers the score: one, and the consumer, stunned.